{"id":23041,"date":"2024-05-24T11:51:07","date_gmt":"2024-05-24T11:51:07","guid":{"rendered":"http:\/\/landingpage.jubelio.store\/?p=23041"},"modified":"2024-06-24T08:12:33","modified_gmt":"2024-06-24T08:12:33","slug":"jenis-iklan-wifi-advertising","status":"publish","type":"post","link":"https:\/\/landingpage.jubelio.store\/?p=23041","title":{"rendered":"Jenis-jenis Iklan yang Bisa Dilakukan di Wi-Fi Advertising"},"content":{"rendered":"

WiFi advertising<\/span><\/i> memiliki keunggulan yang bisa membuat iklan dilihat oleh audiens sesuai dengan segmentasi, jadi bisa dipastikan bahwa iklan yang dilihat sesuai dengan target <\/span>marketing <\/span><\/i>brand yang beriklan. <\/span><\/p>\n

Selain itu <\/span>WiFi advertising<\/span><\/i> juga bisa membedakan audiens dari segi <\/span>interest <\/span><\/i>dan <\/span>behavior <\/span><\/i>mereka.<\/span><\/p>\n

Meskipun tergolong platform baru, saat ini cukup banyak, <\/span>lho <\/span><\/i>yang menggunakan <\/span>WiFi advertising<\/span><\/i>. <\/span><\/p>\n

Platform <\/span><\/i>ini bisa menghubungkan audiens dengan manajemen sehingga mereka bisa membangun bisnis mereka sesuai dengan kebutuhan konsumennya. <\/span><\/p>\n

Lantas apa saja jenis iklan yang bisa dilakukan di <\/span>WiFi advertising<\/span><\/i>.<\/span><\/b><\/p>\n

1. Cost per impressions<\/b><\/h2>\n

Jenis iklan ini membuat pengiklan membayar iklan sesuai dengan audiens yang melihat iklan mereka. Biasanya jenis iklan <\/span>cost per impression<\/span><\/i> ini cocok untuk brand baru dengan tujuan untuk meningkatkan <\/span>awareness<\/span><\/i>.<\/span><\/p>\n

Journey untuk jenis iklan <\/span>cost per impression<\/span><\/i> adalah sebagai berikut:<\/span><\/p>\n

    \n
  1. Login <\/span><\/i>(Audiens baru di suatu lokasi <\/span>WiFi advertising <\/span><\/i>akan <\/span>login <\/span><\/i>terlebih dahulu)<\/span><\/li>\n
  2. Melihat <\/span>Banner <\/span><\/i>(Setelah <\/span>login<\/span><\/i>, mereka akan melihat banner dari brand)
    \n<\/span><\/b><\/li>\n<\/ol>\n

    2. Cost per lead<\/b><\/h2>\n

    Jika tujuan utama brand adalah meningkatkan konversi, maka iklan <\/span>cost per lead<\/span><\/i> yang paling cocok untuk <\/span>WiFi advertising<\/span><\/i>. Para pengiklan akan membayar sesuai dengan jumlah audiens yang mengisi data diri mereka. Brand yang menggunakan jenis iklan ini biasanya menawarkan produk yang<\/span> high value<\/span><\/i> atau program berlangganan.<\/span><\/b><\/p>\n

    Baca juga:<\/strong><\/em> Tips Melakukan Remarketing yang Efisien<\/a><\/strong><\/span><\/em><\/span><\/p>\n

    3. Cost per completed survey<\/b><\/h2>\n

    Untuk meningkatkan pelayanan, penting bagi brand untuk mengetahui apa yang konsumen mereka butuhkan. Oleh karena itu jika memiliki tujuan untuk mendapat <\/span>feedback<\/span><\/i>, jenis iklan ini bisa jadi pilihan yang tepat. Ada beragam tipe <\/span>survey <\/span><\/i>yang bisa diisi oleh audiens, dari mulai <\/span>template survey <\/span><\/i>sampai <\/span>custom survey <\/span><\/i>yang sesuai dengan kebutuhan brand.<\/span><\/b><\/p>\n

    4. Cost per click<\/b><\/h2>\n

    Pengiklan akan membayar iklan sesuai dengan jumlah klik atau jumlah audiens yang berhasil menyelesaikan journey hingga akhir. Untuk journey jenis iklan cost per click adalah seperti berikut:<\/span><\/p>\n

      \n
    1. Login <\/span><\/i>(Audiens baru di suatu lokasi <\/span>WiFi advertising<\/span><\/i> akan login terlebih dahulu)<\/span><\/li>\n
    2. Banner <\/span><\/i>(Setelah <\/span>login<\/span><\/i>, mereka akan melihat <\/span>banner <\/span><\/i>dari brand)<\/span><\/li>\n
    3. Melihat TVC (Lalu akan muncul video berdurasi 15 detik yang <\/span>unskippable <\/span><\/i>atau video lebih dari 15 detik yang <\/span>skippable<\/span><\/i>)<\/span><\/li>\n
    4. Direct <\/span><\/i>ke website atau media sosial brand (Setelah melewati tahapan di atas, audiens akan diarahkan ke website atau media sosial milik brand)<\/span><\/li>\n<\/ol>\n

      Baca juga:<\/strong> Manfaat Menggunakan WiFi Advertising di Coffee Shop<\/a><\/strong><\/span><\/em><\/p>\n

      Rekomendasi WiFi Advertising di Indonesia<\/b><\/h2>\n

      \"higo<\/p>\n

      Kehadiran WiFi advertising menjadi platform yang menarik bagi brand untuk bebas berkreasi dengan iklan yang diciptakan. Pilih jenis iklan yang sesuai dengan kebutuhanmu dan jangan sungkan untuk hubungi <\/span>HIGO<\/a><\/span><\/strong> di <\/span>info@higo.id<\/span>. Sebagai <\/span>WiFi advertising<\/span><\/i> platform di Indonesia, <\/span>HIGO<\/a><\/strong><\/span> bisa membantu kamu menemukan strategi <\/span>marketing <\/span><\/i>yang cocok untuk menjangkau audiens!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      WiFi advertising memiliki keunggulan yang bisa membuat iklan dilihat oleh audiens sesuai dengan segmentasi, jadi bisa dipastikan bahwa iklan yang dilihat sesuai dengan target marketing brand yang beriklan. Selain itu WiFi advertising juga bisa membedakan audiens dari segi interest dan behavior mereka. Meskipun tergolong platform baru, saat ini cukup banyak, lho yang menggunakan WiFi advertising. […]<\/p>\n","protected":false},"author":2,"featured_media":23045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[6249,6544,48],"class_list":["post-23041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-bisnis","tag-content-collaboration","tag-higo","tag-jubelio"],"acf":[],"yoast_head":"\nJenis-jenis Iklan yang Bisa Dilakukan di Wi-Fi Advertising - Jubelio<\/title>\n<meta name=\"description\" content=\"Selain beriklan di sosial media, ternyata kamu bisa memasang iklan di platform wifi lho! 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