{"id":6104,"date":"2021-04-20T04:02:59","date_gmt":"2021-04-20T04:02:59","guid":{"rendered":"http:\/\/landingpage.jubelio.store\/?p=6104"},"modified":"2024-07-10T04:21:00","modified_gmt":"2024-07-10T04:21:00","slug":"katalog-barang","status":"publish","type":"post","link":"https:\/\/landingpage.jubelio.store\/?p=6104","title":{"rendered":"Tips Menyusun Katalog Barang bagi Online Shop"},"content":{"rendered":"

Dalam <\/span>melakukan<\/span> aktivitas<\/span> penjualan<\/span> konvensional<\/span>, <\/span>kamu<\/span> pasti<\/span> gak <\/span>asing<\/span> lagi<\/span> dengan<\/span> istilah<\/span> katalog<\/span> barang<\/span>, <\/span>yang <\/span>isinya<\/span> itu<\/span> informasi<\/span> mendalam<\/span> mengenai<\/span> produk<\/span> dan <\/span>brand<\/span><\/i> milikmu<\/span>.<\/span><\/p>\n

Katalog<\/span> sendiri<\/span> bisa<\/span> menjadi<\/span> salah <\/span>satu<\/span> cara<\/span> mendongkrak<\/span> nilai<\/span> penjualan<\/span> dan <\/span>medium <\/span>promosi<\/span>. <\/span>Tetapi<\/span> dengan<\/span> hadirnya<\/span> marketplace, <\/span><\/i>katalog<\/span> menjadi<\/span> terlupakan<\/span> oleh <\/span>banyak<\/span> orang.<\/span>\u00a0<\/span><\/p>\n

Tren <\/span>berjualan<\/span> online<\/span><\/i> memang<\/span> menjadi<\/span> salah <\/span>satu<\/span> opsi<\/span> dalam<\/span> memperluas<\/span> jangkauan<\/span> pasar dan <\/span>menggaet<\/span> konsumen<\/span> baru<\/span>. <\/span><\/p>\n

Tak <\/span>bisa<\/span> dipungkiri<\/span> juga <\/span>banyak<\/span> seller<\/span><\/i> lama yang <\/span>akhirnya<\/span> memilih<\/span> serius<\/span> berjualan<\/span> online<\/span><\/i> karena<\/span> lebih<\/span> menguntungkan<\/span>. <\/span><\/p>\n

T<\/span>etapi<\/span> walaupun<\/span> b<\/span>egitu<\/span>, <\/span>beberapa<\/span> cara<\/span> dan tips <\/span>berjualan<\/span> offline<\/span><\/i> sebenarnya<\/span> masih<\/span> relevan<\/span> untuk<\/span> diterapkan<\/span>.<\/span><\/p>\n

Fungsi<\/span><\/b> Katalog<\/span><\/b> Barang <\/span><\/b>bagi<\/span><\/b> Online Shop<\/span><\/i><\/b><\/h2>\n

Seperti<\/span> katalog<\/span> barang<\/span>, <\/span>sebenarnya<\/span> secara<\/span> prinsip<\/span> katalog<\/span> barang<\/span> masih<\/span> bisa<\/span> kamu<\/span> manfaatkan<\/span> dalam<\/span> berjualan<\/span> online<\/span><\/i>. <\/span><\/p>\n

Karena pada <\/span>dasarnya<\/span>, <\/span>katalog<\/span> barang<\/span> itu<\/span> bertujuan<\/span> untuk<\/span> menarik<\/span> minat<\/span> pembeli<\/span> walaupun<\/span> tak<\/span> melihat<\/span> produknya<\/span> secara<\/span> langsung<\/span>. <\/span><\/p>\n

Prinsip<\/span> itu<\/span> sebenarnya<\/span> juga <\/span>sama<\/span> dengan<\/span> apa<\/span> yang <\/span>kita<\/span> lakukan<\/span> saat<\/span> berjualan<\/span> online<\/span><\/i>.<\/span><\/p>\n

Kamu <\/span>pastinya<\/span> tidak<\/span> bisa<\/span> mempresentasikan<\/span> langsung<\/span> produk<\/span> yang <\/span>dijual<\/span> kepada<\/span> para <\/span>pembeli<\/span>. <\/span><\/p>\n

Kondisi<\/span> itu<\/span> bertambah<\/span> parah<\/span>, <\/span>dengan<\/span> kurang<\/span> terlatihnya<\/span> banyak<\/span> seller<\/span><\/i> dalam<\/span> menyiapkan<\/span> informasi<\/span> produk<\/span> mereka<\/span>. <\/span><\/p>\n

Tentunya<\/span> kesempatan<\/span> mendapatkan<\/span> pelanggan<\/span> akan<\/span> semakin<\/span> kecil<\/span>. <\/span>Ditambah<\/span> dengan<\/span> kompetitor<\/span> yang <\/span>lebih<\/span> menarik penyampaiannya.<\/span><\/p>\n

Untuk<\/span> menjawab<\/span> kondisi<\/span> seperti<\/span> itu<\/span>, <\/span>kamu<\/span> perlu<\/span> mengatur<\/span> dan <\/span>menyiapkan<\/span> kembali<\/span> katalog<\/span> untuk<\/span> produk<\/span> yang <\/span>dijual<\/span>. <\/span><\/p>\n

Walaupun<\/span> tidak<\/span> berbentuk<\/span> fisik<\/span> seperti<\/span> biasanya<\/span>, <\/span>pengkatalogan<\/span> produk<\/span> memiliki<\/span> tujuan<\/span> yang <\/span>sama<\/span>, <\/span>yaitu<\/span> untuk<\/span> meyakinkan<\/span> konsumen<\/span> walaupun<\/span> tak<\/span> melihat<\/span> fisik<\/span> barangnya<\/span>.<\/span><\/p>\n

Informasi<\/span> tentang<\/span> produk<\/span> di <\/span>dalam<\/span> katalog<\/span> biasanya<\/span> dikemas<\/span> dengan<\/span> singkat<\/span>, <\/span>padat<\/span>, <\/span>jelas<\/span> dan <\/span>menarik<\/span>. <\/span><\/p>\n

Selain <\/span>itu<\/span>, <\/span>tidak<\/span> tampil<\/span> dengan<\/span> bentuk<\/span> teks<\/span> saja<\/span>, <\/span>namun<\/span> juga <\/span>didukung<\/span> dengan<\/span> visual yang <\/span>menarik<\/span> perhatian<\/span>.<\/span>\u00a0<\/span><\/p>\n

Pastinya<\/span>, <\/span>dalam<\/span> berjualan<\/span> online<\/span><\/i> akan<\/span> ada<\/span> perubahan<\/span> dalam<\/span> bentuk<\/span> katalog<\/span> barang<\/span>. <\/span><\/p>\n

Walaupun<\/span> tidak<\/span> lagi<\/span> dalam<\/span> bentuk<\/span> fisik<\/span>, <\/span>katalog<\/span> harus<\/span> tetap<\/span> ada<\/span> agar <\/span>produkmu<\/span> lebih<\/span> menarik<\/span> bagi pembeli.<\/span><\/p>\n

Baca juga:<\/strong> <\/em>5 Cara Jualan di Tokopedia Supaya Laris Manis<\/a><\/strong><\/span><\/em><\/span><\/p>\n

Tips Menyusun<\/span><\/b> Katalog<\/span><\/b> Produk bagi<\/span><\/b> Online Shop<\/span><\/i><\/b><\/h2>\n

Walaupun<\/span> secara<\/span> bentuk<\/span> terdapat<\/span> perbedaan<\/span>, <\/span>katalog<\/span> produk<\/span> pada <\/span>penjualan<\/span> online <\/span><\/i>bisa<\/span> diterapkan<\/span> dalam<\/span> pembentukan<\/span> dan <\/span>perancangan<\/span> visual <\/span>produk<\/span> yang <\/span>akan<\/span> ditampilkan<\/span>. <\/span><\/p>\n

Maksudnya<\/span> begini<\/span>, <\/span>setiap<\/span> produk<\/span> yang <\/span>ingin<\/span> ditambahkan<\/span> ke<\/span> marketplace<\/span><\/i> pasti<\/span> harus<\/span> memiliki<\/span> gambar<\/span>, <\/span>deskripsi<\/span>, <\/span>serta<\/span> informasi lainnya.<\/span><\/p>\n

Nah di <\/span>kesempatan<\/span> itu<\/span> kamu<\/span> bisa<\/span> manfaatkan<\/span> untuk<\/span> menyiapkan<\/span> barang<\/span> yang <\/span>ingin<\/span> ditambahkan<\/span>.<\/span> Tentu <\/span>dengan<\/span> mengikuti<\/span> kaidah-kaidah<\/span> seperti<\/span> katalog<\/span> barang<\/span> pada <\/span>umumnya<\/span>.<\/span><\/p>\n

Ketika <\/span>ingin<\/span> melengkapi<\/span> informasi<\/span> produk<\/span> kamu<\/span> harus<\/span> berorientasi<\/span> pada <\/span>pesan<\/span> apa<\/span> yang <\/span>menarik<\/span> bagi<\/span> konsumen<\/span>!<\/span><\/p>\n

1) Nama Produk<\/strong>
\nSebut<\/span> saja<\/span> kamu<\/span> menjual<\/span> iguana <\/span>hijau<\/span> yang<\/span> berasal<\/span> dari<\/span> dataran<\/span> Amerika Selatan <\/span>tentu<\/span> kamu<\/span> bisa<\/span> saja<\/span> memberi<\/span> label yang <\/span>persis<\/span> sama<\/span> seperti<\/span> produknya<\/span>. <\/span><\/span><\/span><\/span><\/p>\n

Namun<\/span>, <\/span>pastinya<\/span> kamu<\/span> tidak<\/span> akan<\/span> stand out<\/span><\/i> di <\/span>antara<\/span> kompetitor<\/span> yang sama-sama <\/span>menjual<\/span> iguana. <\/span><\/span><\/p>\n

K<\/span>amu <\/span>harus<\/span> menunjukkan<\/span> sesuatu<\/span> yang <\/span>berbeda<\/span> dari<\/span> nama<\/span> iguana yang <\/span>ditawarkan<\/span>, <\/span>tapi<\/span> tetap<\/span> berkaitan<\/span> dengan<\/span> produk<\/span> yang <\/span>dijual<\/span>. <\/span>Jangan sampai keluar dari jalurnya.\u00a0<\/span><\/p>\n

2) Kategori Produk<\/strong>
\nKamu <\/span>harus<\/span> tahu<\/span> dan <\/span>paham<\/span> betul<\/span> soal<\/span> kategori<\/span> produk<\/span> yang <\/span>kamu<\/span> jual<\/span>. <\/span>Soalnya<\/span> hal<\/span> ini<\/span> akan<\/span> mempengaruhi<\/span> penayangan<\/span> produkmu<\/span> ke<\/span> calon<\/span> pembeli<\/span> yang <\/span>tepat<\/span>. <\/span><\/span><\/span><\/span><\/p>\n

Misalnya<\/span> kamu<\/span> salah <\/span>mengisi<\/span> kategori<\/span> barang<\/span>, <\/span>maka<\/span> produknya<\/span> tidak<\/span> akan<\/span> muncul<\/span> sesuai<\/span> dengan<\/span> kategori<\/span> aslinya<\/span>.<\/span><\/span><\/span><\/p>\n

Jika <\/span>produk<\/span> yang <\/span>kamu<\/span> jual<\/span> ternyata<\/span> belum<\/span> memiliki<\/span> kategori<\/span> yang <\/span>terdata<\/span> secara<\/span> detil<\/span>. <\/span><\/span>Kamu bisa mengkategorikan<\/span> barang<\/span> tersebut<\/span> sedekat<\/span> mungkin dengan aslinya. <\/span><\/p>\n

3) Foto Produk<\/strong>
\nPercuma<\/span> jika<\/span> produkmu<\/span> yang <\/span>bagus<\/span> itu<\/span>, <\/span>tidak<\/span> didukung<\/span> dengan<\/span> foto<\/span> dan visual yang <\/span>menarik<\/span> dan <\/span>ciamik<\/span>. <\/span><\/span><\/span><\/span>Kamu <\/span>harus<\/span> tetap<\/span> ingat<\/span> kalau<\/span> misalnya<\/span> di <\/span>online shop<\/span><\/i> kamu<\/span> tidak<\/span> berinteraksi<\/span> langsung<\/span> dengan<\/span> pembeli<\/span>. <\/span><\/span><\/p>\n

Walaupun<\/span> begitu<\/span> kamu<\/span> harus<\/span> menunjukkan<\/span> bahwa<\/span> produk<\/span> yang <\/span>dijual<\/span> itu<\/span> layak<\/span> dan <\/span>menarik<\/span>. <\/span><\/span>Maka <\/span>dari<\/span> itu<\/span> kamu<\/span> harus<\/span> menggunakan<\/span> visual yang <\/span>menarik<\/span> mata<\/span>, <\/span>tapi<\/span> tetap<\/span> memberikan<\/span> gambaran<\/span> asli<\/span> produk<\/span> tersebut<\/span>. <\/span><\/p>\n

Jangan<\/span> sampai<\/span> apa<\/span> yang <\/span>dipersepsi<\/span> oleh <\/span>pembeli<\/span> berbeda<\/span> dari<\/span> keadaan<\/span> asli<\/span> produknya<\/span>, <\/span>misalnya ukuran yang berbeda atau fitur-fiturnya<\/a><\/span><\/strong><\/span><\/p>\n

4) Deskripsi Produk<\/strong><\/h5>\n

Deskripsi<\/span> produk<\/span> jadi<\/span> salah <\/span>satu<\/span> jalan<\/span> untuk<\/span> menceritakan<\/span> produkmu<\/span> pada <\/span>pembeli<\/span>. <\/span>Biasanya<\/span> kolom<\/span> deskripsi<\/span> bisa<\/span> diisi<\/span> hingga<\/span> ribuan<\/span> karakter<\/span>.<\/span><\/span><\/p>\n

Jadinya<\/span> kamu<\/span> punya <\/span>banyak<\/span> ruang<\/span> untuk<\/span> menceritakan<\/span> soal<\/span> produkmu<\/span>.<\/span><\/p>\n

Walaupun<\/span> tidak<\/span> ada<\/span> aturan<\/span> baku<\/span> untuk<\/span> mendeskripsikan<\/span> barang<\/span>, <\/span>kamu<\/span> harus<\/span> tetap<\/span> memberikan<\/span> informasi yang jelas dan spesifik<\/a><\/strong><\/span>. <\/span>Agar pembeli<\/span> mudah<\/span> memahami<\/span> soal<\/span> produk<\/span> yang <\/span>kamu<\/span> jual.<\/span>\u00a0<\/span><\/p>\n

Jadi <\/span>begitu<\/span> Pebisnis<\/span>, <\/span>kamu<\/span> harus<\/span> bisa<\/span> meny<\/span>usun<\/span> katalog<\/span> barang<\/span> yang <\/span>menarik<\/span>, <\/span>ciamik<\/span> namun<\/span> tetap<\/span> elegan<\/span> dan <\/span>membawa<\/span> identitas<\/span> tokomu<\/span>.<\/span><\/p>\n

Hal ini<\/span> berguna<\/span> agar <\/span>pembeli<\/span> lebih<\/span> tertarik<\/span> dan <\/span>percaya<\/span> kepada<\/span> toko <\/span>milikmu<\/span>.<\/span> Nih, Jubelio kasih cara mengatur katalog barang milikmu<\/a> <\/strong><\/span>agar lebih menarik!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dalam melakukan aktivitas penjualan konvensional, kamu pasti gak asing lagi dengan istilah katalog barang, yang isinya itu informasi mendalam mengenai produk dan brand milikmu. Katalog sendiri bisa menjadi salah satu cara mendongkrak nilai penjualan dan medium promosi. Tetapi dengan hadirnya marketplace, katalog menjadi terlupakan oleh banyak orang.\u00a0 Tren berjualan online memang menjadi salah satu opsi […]<\/p>\n","protected":false},"author":2,"featured_media":6108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,186],"tags":[1036,1038,1040,1042,1044,992,1046],"class_list":["post-6104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-bisnis","category-tips-marketplace","tag-deskripsi-toko","tag-e-katalog","tag-katalog-barang","tag-katalog-enak","tag-nama-toko","tag-online-shop","tag-upload-produk"],"acf":[],"yoast_head":"\nTips Menyusun Katalog Barang bagi Online Shop - Jubelio<\/title>\n<meta name=\"description\" content=\"Jangan asal upload produk ke marketplace ya! Kamu harus siapin dulu katalog barangnya agar barang yang diupload lebih menarik bagi pembeli.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/landingpage.jubelio.store\/?p=6104\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips Menyusun Katalog Barang bagi Online Shop - Jubelio\" \/>\n<meta property=\"og:description\" content=\"Jangan asal upload produk ke marketplace ya! Kamu harus siapin dulu katalog barangnya agar barang yang diupload lebih menarik bagi pembeli.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/landingpage.jubelio.store\/?p=6104\" \/>\n<meta property=\"og:site_name\" content=\"Jubelio\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T04:02:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T04:21:00+00:00\" \/>\n<meta name=\"author\" content=\"Darin Rania\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darin Rania\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104#article\",\"isPartOf\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104\"},\"author\":{\"name\":\"Darin Rania\",\"@id\":\"https:\/\/landingpage.jubelio.store\/#\/schema\/person\/356b5e210f4055d59b7dbc723852cb8e\"},\"headline\":\"Tips Menyusun Katalog Barang bagi Online Shop\",\"datePublished\":\"2021-04-20T04:02:59+00:00\",\"dateModified\":\"2024-07-10T04:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104\"},\"wordCount\":684,\"publisher\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/#organization\"},\"image\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"deskripsi toko\",\"e-katalog\",\"katalog barang\",\"katalog enak\",\"nama toko\",\"online shop\",\"upload produk\"],\"articleSection\":[\"Insight Bisnis\",\"Tips Marketplace\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104\",\"url\":\"https:\/\/landingpage.jubelio.store\/?p=6104\",\"name\":\"Tips Menyusun Katalog Barang bagi Online Shop - Jubelio\",\"isPartOf\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104#primaryimage\"},\"image\":{\"@id\":\"https:\/\/landingpage.jubelio.store\/?p=6104#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-04-20T04:02:59+00:00\",\"dateModified\":\"2024-07-10T04:21:00+00:00\",\"description\":\"Jangan asal upload produk ke marketplace ya! 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