{"id":9629,"date":"2021-11-17T10:30:33","date_gmt":"2021-11-17T10:30:33","guid":{"rendered":"http:\/\/landingpage.jubelio.store\/?p=9629"},"modified":"2023-12-20T08:06:32","modified_gmt":"2023-12-20T08:06:32","slug":"contoh-program-loyalitas-pelanggan-terbaik","status":"publish","type":"post","link":"https:\/\/landingpage.jubelio.store\/?p=9629","title":{"rendered":"6 Contoh Program Loyalitas Pelanggan di Indonesia Terbaik"},"content":{"rendered":"

Contoh Program Loyalitas Pelanggan –<\/strong>Salah satu tantangan seorang pebisnis adalah bagaimana cara mempertahankan pelanggan lama. Berdasarkan penelitian dari Bain & Company, meningkatnya customer retention <\/em>sebesar 5% dapat meningkatkan keuntungan usaha sebanyak 75%.<\/p>\n

Maka dari itu, loyalitas konsumen sangatlah penting untuk bisnis agar pelanggan tidak lari ke kompetitor, kamu bisa memulai customer loyalty program. <\/em>Kalo kamu belum tahu cara membuat loyalty program untuk pelanggan setia atau masih bingung cara menentukan program loyalitas yang cocok.<\/p>\n

Pengertian Loyalty Program<\/strong><\/h2>\n

Program loyalitas adalah sebuah strategi bisnis yang dapat menarik pelanggan baru sekaligus cara mempertahankan pelanggan lama. Strategi ini dapat membentuk customer loyalty<\/a> <\/em>sehingga membuat konsumen selalu ingin berbelanja di toko kamu.<\/p>\n

Tujuan program loyalitas pelanggan ialah sebagai cara untuk meningkatkan penjualan pada bisnis dan membuat usaha kamu berbeda dengan kompetitor. Biasanya untuk promosi loyalty program, perusahaan akan memberitahukan kepada pelanggannya melalui e-mail marketing, <\/em>pemberian voucher <\/em>diskon, dan sosial media.<\/p>\n

Dengan begitu, kamu bisa menarik perhatian pelanggan baru yang sebelumnya tidak pernah membeli produk kamu.<\/p>\n

\n

Baca juga : Penjelasan Lengkap Program Loyalitas Pelanggan Beserta Contoh<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Contoh Program Loyalitas Pelanggan Paling Inovatif di Indonesia<\/strong><\/h2>\n

Bisa dibilang program loyalitas pelanggan merupakan cara paling efektif dalam mempertahankan pelanggan dan strategi untuk menggaet konsumen baru.<\/p>\n

Kalau kamu masih belum menemukan ide untuk program loyalitas, kamu dapat menggunakan contoh loyalty program pada brand besar di Indonesia berikut ini :<\/p>\n

1. Starbucks Rewards Program<\/strong><\/h3>\n

Starbucks sebagai bisnis kopi telah meluncurkan loyalty program bernama My Starbucks Rewards.<\/a> Dimana pelanggannya dapat mengakses melalui smartphone karena berbasis aplikasi mobile.<\/em><\/p>\n

Untuk mendapatkan point rewards <\/em>Starbucks, konsumen harus memesan sekaligus melakukan pembayaran melalui aplikasi tersebut. Dengan begitu Starbucks mengumpulkan informasi pelanggan sehingga mudah untuk memberikan promosi.<\/p>\n

2. Gopay Points by GoTo Groups<\/strong><\/h3>\n

Contoh program customer loyalty dari Tokopedia awalnya bernama TokoPoints yaitu dimana semua konsumen secara otomatis menjadi member.<\/p>\n

Tapi nama loyalty program tersebut berubah menjadi Gopay Points, tentu saja keuntungan yang didapatkan oleh konsumen pun semakin banyak. Keuntungan point rewards di Gopay point dapat digunakan pada aplikasi Gojek dan untuk mendapatkannya kamu bisa melakukan pembelanjaan.<\/p>\n

\n

Baca juga : Pentingnya Loyalitas Pelanggan Dalam Keberlangsungan Bisnis<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

3. Loyalty Program Shopee<\/strong><\/h3>\n

Pada platform Shopee terdapat dua macam program loyalitas, diantaranya ada yang berbentuk membership dan rewards <\/em>koin Shopee.<\/p>\n

Untuk membership, kamu mesti melakukan misi pembelanjaan produk pada aplikasi Shopee, dimana jumlah belanja berbeda di masing-masing kartu member. Sedangkan koin Shopee bisa kamu dapatkan berupa cashback <\/em>pembelanjaan, daily <\/em>check in <\/em>dan daily prize.<\/em><\/p>\n

4. SOCO Points Loyalty Program<\/strong><\/h3>\n

Tidak hanya marketplace <\/em>atau bisnis F&B aja yang mengadakan loyalty program, bisnis ritel pun sudah mulai mengadakan program ini. Salah satunya aplikasi Sociolla, dimana program loyalitas pelanggan diadakan berbentuk sistem loyalty points <\/em>yang dinamakan SOCO Points.<\/a><\/p>\n

untuk mendapatkan points konsumen harus berbelanja dan beraktivitas di aplikasi SOCO seperti menulis review, <\/em>artikel, hingga mengikuti campaign.<\/em><\/p>\n

5. Membership Ponta Alfamart<\/strong><\/h3>\n

Bisnis ritel lainnya yang mengadakan program loyalitas adalah Alfamart Grup yang dinamakan Ponta. Sistem loyalty ini berbentuk points, dimana pelanggan yang memiliki kartu membership akan mendapatkan points saat melakukan pembelian.<\/p>\n

Dari point <\/em>tersebut nanti bisa kamu tukarkan dengan item spesial dan tersedia banyak promo.<\/p>\n

Baca juga : 5 Cara Menciptakan Loyalitas Konsumen Saat Harbolnas<\/a><\/span><\/strong><\/p><\/blockquote>\n

6. Customer Loyalty Program MAPCLUB<\/strong><\/h4>\n

Terakhir ada contoh program loyalitas yang bisa jadikan sebagai ide yaitu membership MAPCLUB<\/a>. Loyalty program ini memiliki beragam keuntungan bagi pelanggan, seperti rewards <\/em>dan tukar poin, dimana bisa digunakan di semua merchant <\/em>Mitra Adiperkasa.<\/p>\n

Sebagai member kamu juga mendapatkan berbagai harga promo dari brand terkemuka.<\/p>\n

Dari contoh program loyalty tersebut<\/p>\n","protected":false},"excerpt":{"rendered":"

Contoh Program Loyalitas Pelanggan –Salah satu tantangan seorang pebisnis adalah bagaimana cara mempertahankan pelanggan lama. Berdasarkan penelitian dari Bain & Company, meningkatnya customer retention sebesar 5% dapat meningkatkan keuntungan usaha sebanyak 75%. Maka dari itu, loyalitas konsumen sangatlah penting untuk bisnis agar pelanggan tidak lari ke kompetitor, kamu bisa memulai customer loyalty program. Kalo kamu […]<\/p>\n","protected":false},"author":2,"featured_media":9644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[3536,3538,3540,3542,3544,1634,3546,3548],"class_list":["post-9629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insight-bisnis","tag-aplikasi-loyalty-program-gratis","tag-cara-membuat-loyalty-program","tag-contoh-loyalitas-dalam-kehidupan-sehari-hari","tag-contoh-loyalitas-dalam-organisasi","tag-contoh-loyalitas-karyawan","tag-contoh-loyalitas-konsumen","tag-program-loyalty-indihome","tag-tujuan-program-loyalitas-pelanggan"],"acf":[],"yoast_head":"\n6 Contoh Program Loyalitas Pelanggan di Indonesia Terbaik -<\/title>\n<meta name=\"description\" content=\"Pengen pelanggan beli produk kamu terus ? caranya mudah, kamu bisa tiru contoh program loyalitas pelanggan dari brand besar Indonesia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/landingpage.jubelio.store\/?p=9629\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Contoh Program Loyalitas Pelanggan di Indonesia Terbaik -\" \/>\n<meta property=\"og:description\" content=\"Pengen pelanggan beli produk kamu terus ? 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